About your Search

20130801
20130831
Search Results 0 to 0 of about 1
to rise so everyone will pay more. >> we're not going to force them to sign up. >> reporter: dana howard of the state run insurance marketplace "covered california" admits it will be challenging to get young healthy people on board but hopes a massive advertising push costing tens of millions of dollars and scheduled to start this fall will help. >> what we are going to do is tried and try practices of effective marketing. >> reporter: that includes using sports teams, celebrities, social media and moms to spread the word. and it will include scenarios intended to resonate with those in their 20s and 30s. >> if i go out snowboarding and bust a knee i'm going to have a real hospital and real coverage. >> reporter: there will also be the message that a large percentage of young people who buy announce through state-run marketplaces will qualify for financial assistance. according to one estimate, 96% of 21 to 27-year-olds will get financial help. >> as long as it's something i can actually afford i agree with it. >> i'll take my chances in the first year. >> reporter: starting next year, t
Search Results 0 to 0 of about 1